Posted by 428 Designs
So, here’s the really short explanation of the new Facebook stuff. No longer do you “Become a Fan”.. you “Like”. This means, for those of you who have a “Fan Page” for your biz already set up, that people will now “Like” your page. Easy enough to change your custom Welcome pages from “Become a Fan” to…”Join Us” or “Join our Community” or something else clever.
If you have a Facebook Fan page, adding a “Like Box” to your website is a good way to go… check out ours to the right (under Archives). When someone clicks “Like” from here, they will be following 428, meaning our wall posts, photo uploads, etc… will appear on their wall. The Like Box also displays how many users Like your page.
The other piece is that now we can add the “Like” button to any and all web pages (and blog posts) – even if you don’t have a page for your business on Facebook (that’s crazy, click here to see how 428 can help you get in the groove).
What this new “Like” button does is this: A visitor comes to your site and clicks the “Like” button – a link to your web page will be posted to their wall noting that they “Like” it. So, your link potentially is shown to an entire new audience (the network of the “liker”). It’s a good thing.
Also…you can have the button on your site read “Recommend” instead of “Like” if that is more appropriate. See our homepage for an example. 428designs.com
That is the very short of it… more to come. Check out the full list of Facebook’s Social Plugins here.
Posted by 428 Designs
 Our latest site launch is a redesign for a client that we’ve worked with for a long time.
We set Indian Charlie up with a custom WordPress theme, MailChimp newsletter sign up and a guest book.
We also created a custom Twitter page.
Check it out: www.indiancharlie.com
Posted by 428 Designs
 ProvidencePet.com…the place for unique and fun pet toys and more!
We set Providence Pet up with a custom design and e-commerce package, as well as a custom Facebook page.
Also, a shout out to eCom Merchant Solutions for their fantastic support and merchant account setup for Providence Pet! You couldn’t make it any easier for the client. You rock.
For cool toys and pet supplies visit: www.providencepet.com!
Posted by 428 Designs
So, your new website has been designed, developed and launched. It is now live and everything is right with the world.
Don’t forget you will need to keep tabs on how your site is performing.
You’ll need to monitor how your visitors are using the site; where they are coming from, what pages they are viewing, how long they are staying, and what areas might need improvement if the pages that you think are important aren’t getting the views you’re expecting.
Your Google Analytics reports are providing you with all of the information about what is going on with your site and your visitors.
You can schedule your reports to be emailed to you either monthly, weekly or daily.
As a 428 client, you should already be receiving these reports. If not, contact us today and we’ll get your analytics setup right away.
Posted by 428 Designs
What is Yelp? By Yelp’s own definition: Yelp allows consumers to share the experiences they’ve had with local businesses and lets business owners share information about their business with their customers. Simply put, it’s word of mouth– amplified.
I love Yelp and use it quite a bit, mainly for restaurants, but all sorts of local businesses and services are on Yelp and yours may already be listed.
You do not have to submit your business, Yelpers can submit it for you, which is why you may already be listed and reviewed so you should check and see if you’re there.
See if you’re listed here - (be sure to put your “Near” area in to make sure the search finds your business).
If you are listed, you can claim your business name and setup an account so that you can add your business details, photos and more information. If you’re not listed yet, just set up your account and create your listing.
Posted by 428 Designs
Question: I am getting spam emails from my own email address, what is going on? Am I sending these out to other people?
Answer: No. This is what is called email spoofing. You’ll see (hopefully in your spam filter) emails that seem to be sent from your email address.
While this is annoying, it’s nothing to be alarmed about.
With spoofing, the emails are actually originating from another SMTP server, not yours. So, you aren’t spamming, spammers are just using your domain name, to try and mask it’s true sender.
Posted by 428 Designs
This is post only refers to email accounts that are connected to your domain name/website (yourname@yoursite.com).
If you are suddenly getting email errors and you’re sure you have an internet connection, here is the one quick thing to check. Is your website up and can you reach your webmail (http://mail.yoursite.com)?
If not, then it’s likely that your domain name has expired, which is why your email is not working. Read the rest of this entry »
Posted by 428 Designs
 We get a lot of questions from clients about Twitter. If you’re trying to figure out what the heck it is or just want to learn more about the way it works, here’s a great primer: http://mashable.com/guidebook/twitter/
If you’re interested in using Twitter as a social media tool for your business, check out Twitter’s guide for business: http://twitter.com/Twitter101.
428 can also help with a customizing your Twitter page to match your current branding/website. Check out our Twitter page: http://twitter.com/428designs
Posted by 428 Designs
 Sharon DuBois wanted to update her original site (built in 2003) to a really simple, straight-forward site for her yoga business.
Her requirements? The ability to sell her DVD, a mailing list sign up and the ability to update her site content on her own as well as publish a blog.
WordPress, a simple PayPal setup for DVD sales, and Mail Chimp for her newsletter sign up were all that was needed to get Sharon up and running. And, of course, a groovy design.
A great example of a “starter site”. Check it out: www.yogahood.com.
Posted by 428 Designs
 PromoteUGuru.com was built in WordPress, giving Lisa the ability not only to maintain her blog, but also to make edits to all content on her site. We also added in a section for Lisa’s social media updates so her homepage displays her latest Twitter activity and blog posts.
About Promote U Guru:
Lisa Orrell is an in-demand Branding Expert, Marketing Consultant, and Business Coach with 20-years of experience. Lisa has worked with hundreds of individuals and companies, and has received over 75 national and international awards for marketing excellence. Plus, she herself is the author of 2 books and a busy professional speaker!
So whether you’re an author, speaker or professional in your industry trying to build an “expert” platform to generate revenue, or a small business owner (in any industry) wanting to grow your business, Lisa can help! Check out her site: www.promoteuguru.com.
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